BETTER DECISIONS START HERE

Strategic Intelligence is more than expertise, it’s the ability to connect the dots others don’t see.

Businesses today aren't short of information, iN fact they're surrounded by it

Every day brings more data, more technology, more opinions and more opportunities than ever before. Yet for many leadership teams, making confident decisions has never felt more difficult.

Growth becomes unpredictable, markets evolve, customer expectations shift, artificial intelligence accelerates change and teams become busier, yet progress often feels slower.

At Numinara, we believe businesses don’t need more activity; they need better decisions.

That's why we exist.

We help organisations simplify complexity, challenge assumptions 
and make better decisions that create long-term commercial and 
societal value.

 

Not through generic advice or off-the-shelf frameworks, but through Strategic Intelligence, combining multidisciplinary thinking with practical experience to solve the problems that matter most.

We Are Solutionists

We don’t think of ourselves as consultants because consultants 
often observe from the outside.

Solutionists work alongside you.

Our role isn’t to deliver reports or recommend generic best practice. 
It’s to understand your business, uncover the root causes holding it back and work with your leadership team to build practical solutions that create measurable outcomes.

We combine expertise across strategy, commercial growth, customer experience, technology, AI and sustainability because today’s business challenges rarely fit neatly into one discipline.

Every organisation is different, yet our thinking is consistent.

Solve the right problem first and everything else becomes easier.

BETTER THINKING. BETTER DECISIONS. BETTER BUSINESSES.

Every business reaches a point where experience matters more than activity.
You might be preparing for investment, entering a new market, scaling internationally, launching a new product, navigating digital transformation or simply trying to reconnect commercial strategy with sustainable growth.

Wherever you are on that journey, our role remains the same. To help you make better decisions with confidence.
GUIDING PRINCIPLES

OUR PHILOSOPHY

Everything we do is guided by a small number of principles that shape how we think, work and partner with our clients.

Truth before comfort.

We believe uncomfortable truths create better businesses than comfortable assumptions.

Clarity before activity

Growth isn't created by doing more, it's created by knowing what matters most.

Solve systems, not symptoms

Every challenge has a deeper cause, finding it changes everything.

Technology serves strategy

Artificial Intelligence should amplify human judgement, not replace it. Technology is only valuable when it helps organisations make 
better decisions.

Commercial success and positive impact strengthen one another

We believe businesses don't have to choose 
between growth and responsibility. The strongest organisations achieve both.

Partnership over consultancy

We don't stand outside your business, we become part of your thinking.

MEET THE TEAM

DIFFERENT EXPERTISE, ONE SHARED PURPOSE

Numinara brings together experienced specialists from different disciplines who share one belief:

The best decisions happen when diverse perspectives work together. Every engagement is built around collaboration, curiosity and practical problem solving, giving clients access to senior expertise exactly where and when it’s needed most.

Shannon Weber
Founder | Strategic Growth Partner
Fractional Strategist
Lizelle Rademan
Experience Strategy Partner 

Fractional UX/UI
Billy Einkamerer
Digital Transformation Partner
Fractional CTO
Greg Tennant
Operating Model & Transformation Partner

Fractional COO
Alex Morse
Digital Marketing &
Communications Strategist
Marius Nedelcu
Commercial Growth Partner

Fractional CMO
Who We Partner With

Why Clients Choose Numinara

Clients don’t come to us because they need another consultant, they come to us because they need experienced thinking.

Whether we’re helping a founder prepare for investment, mentoring a venture-backed leadership team, strengthening a commercial strategy or navigating digital transformation, our role is always the same.

Because better decisions don't just build better businesses, they shape a better future.
Ready to Begin?

Every great business begins with a decision

The next one could change everything
Shannon Weber
Founder | Strategic Growth Partner
Fractional Strategist

Shannon has spent more than 25 years helping organisations navigate growth, transformation and change across Europe, Africa and the Middle East.

Her career spans strategic growth, go-to-market strategy, brand, customer experience, sustainability and commercial leadership, working with founders, investors and executive teams to solve complex business challenges.

Known for bringing clarity to complexity, Shannon has a talent for identifying the underlying issues that prevent organisations from reaching their potential. She combines strategic thinking with commercial pragmatism, helping businesses align vision, market opportunity and execution around decisions that create lasting value.

She founded Numinara with one ambition: to build a multidisciplinary team capable of helping organisations make better decisions in an increasingly complex world.

Lizelle Rademan
Experience Strategy Partner
Fractional UX/UI

Lizelle believes exceptional products are built around people, 
not processes.

Combining expertise in user experience, service design and digital product strategy, she helps organisations simplify complex journeys and create intuitive experiences that customers understand, trust and adopt.

Her work connects commercial goals with human behaviour, ensuring every product, platform and interaction delivers measurable value for both businesses and their customers.

With over 20 years of experience across industries including finance, automotive, healthcare, property and technology, Lizelle partners with cross-functional teams to transform complex challenges into scalable, user-centred digital solutions.

For Lizelle, great design isn’t about aesthetics, it’s about making complexity feel simple and creating experiences people genuinely enjoy using.

Billy Einkamerer
Digital Transformation Partner
Fractional CTO

Billy helps organisations turn technology into competitive advantage.

As the Founder of Exonic Solutions, an AWS Advanced Tier Partner, Billy has spent years designing secure, cloud-native platforms that enable organisations to innovate faster, scale confidently and unlock the full value of their data.

His expertise spans cloud architecture, AI integration, automation and enterprise transformation, ensuring technology decisions are always aligned with commercial strategy rather than driven by technology alone.

Billy believes digital transformation succeeds when technology empowers people to make better decisions, work more efficiently and build resilient organisations prepared for the future.

Greg Tennant
Operating Model & Transformation Partner

Fractional COO

Greg helps ambitious businesses turn strategy into execution.

With more than 20 years’ experience working with startups, scale-ups and global organisations, he specialises in building the operating models, leadership structures and execution systems that enable businesses to grow with confidence. His experience spans technology, energy, finance, retail, manufacturing and telecommunications across Europe, Asia, the Middle East and North America.

While many organisations know where they want to go, Greg focuses on ensuring they have the capability to get there. He works alongside founders and leadership teams to improve decision-making, align people around clear priorities, streamline ways of working and create the operational foundations needed to scale sustainably.

Greg believes that growth is only sustainable when strategy is supported by strong execution. In a world increasingly shaped by AI, automation, and rapid change, he helps organisations design operating models where technology, people and processes work together to drive clarity, accountability, and performance.

Greg brings a pragmatic, systems-thinking approach to transformation, helping businesses build organisations that are not only ready for today’s challenges but designed to evolve with tomorrow’s opportunities.

Alex Morse
Digital Marketing & Communications Strategist

Alex’s career began with one of the first commercial online service providers, where an early introduction to the digital world sparked a passion that has shaped her career ever since.

From product marketing roles to leading corporate marketing teams, she has built a strong foundation in strategy, brand development, and digital communications.

Alex combines strategic thinking with practical execution to help organisations build stronger brands, communicate more effectively, and achieve sustainable growth through integrated marketing strategies, compelling content, websites, and digital experiences that make complex information accessible and meaningful.

Marius Nedelcu
Commercial Growth Partner
Fractional CMO

Marius specialises in building commercial engines that scale.

With extensive international experience across product marketing, go-to-market strategy and commercial growth, 
he works with founders and leadership teams to transform ambitious ideas into predictable, measurable outcomes.

His approach combines analytical thinking with practical execution, helping organisations strengthen positioning, 
validate commercial assumptions and build growth systems 
that continue delivering long after launch.

Marius is driven by one simple belief: sustainable growth begins with commercial clarity.