CORSAIR
- Circular Economy, Corporate, EnviroTech
Repositioning a plastic recycling pioneer as a global leader in environmental technology
Strategic brand and experience partner
Brand Strategy
Creative and Storytelling
Visual Identity
Experience Strategy, UX and Interface Design
3 months
Corsair, a global pioneer in pyrolysis-based plastic recycling, faced a perception challenge as it prepared for ambitious international expansion. While its technology had already removed millions of kilograms of plastic waste from the environment, the company’s close association with the petrochemical industry risked diluting its positive environmental impact.
Corsair develops scalable, high-impact technology solutions designed to address urgent environmental challenges, with a particular focus on plastic waste. Although not an environmental organisation in the traditional sense, the outcomes of Corsair’s work are profoundly beneficial to air, water, and natural resources.
As the company evolved beyond its origins and accelerated its global growth strategy, it became clear that the existing brand no longer reflected the scale of its ambition or the true nature of its contribution.
Corsair’s technology had delivered significant environmental impact, removing millions of kilograms of plastic waste, however perceived association with the petrochemical industry risked overshadowing this contribution.
The brand no longer reflected:
- The scale of Corsair’s ambition
- Its environmental value
- Its positioning as a future-facing technology leader
Corsair needed a brand platform to support global expansion and engage investors, governments, engineers, and sustainability stakeholders
We began with a brand positioning workshop to uncover Corsair’s core motivations, ambitions, and values. This process revealed a critical insight: while Corsair operates at the intersection of industry and innovation, it should position itself decisively as an environmental technology company. The resulting brand bridges two worlds – the urgency and optimism of environmental progress, and the rigour and credibility of global business.
The evolved colour palette builds on Corsair’s original identity, moving fluidly from corporate blues and greys into warmer greens inspired by forests and natural landscapes. This transition symbolises trust, professionalism, and environmental stewardship in equal measure.
- Environmental optimism
- Global business credibility
- Inspiration and pragmatism
- Sustainability and scientific rigour
- From corporate blues and greys to natural greens
- Reflecting trust, professionalism, and environmental stewardship
We also redesigned Corsair’s website to serve a diverse global audience. The structure and tone maintain a strong corporate presence to engage investors, engineers, and government stakeholders, while clearly expressing the company’s environmental mission for NGOs and sustainability-focused organisations.
Complex concepts such as pyrolysis recycling and circular economy models are simplified through clear storytelling and visual clarity, alongside prominent coverage of Corsair’s philanthropic initiatives.
- Corporate tone for investors, engineers, and governments
- Environmental clarity for NGOs and sustainability partners
- Introduces core technology
- Simplifies pyrolysis recycling
- Explains circular economy impact
- Company philosophy and journey
- Expansion strategy
- CSR Plastic Credit enabling plastic neutrality
- Partnerships, news, and global insights
